Audi have used a play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad. Once users saw it they instantly recognised the swipe gesture used to unlock Apple devices and after racing their finger around a track they were rewarded with a free download of the first copy of the new Audi Magazine from the app store.
(via Digital Buzz)
